Conference : 2025 Policies and Regulations in the Alcohol Industry
Venue: COEX Conference Room 317
| Date | Time | Program | Organizer | Note |
|---|---|---|---|---|
| June 26 (Thu) | 10:30 ~ 16:50 |
1. Guidelines for Liquor Transactions (National Tax Service, Liquor Tax Division) 2. Packaging Regulations: Repackaging, Excessive Packaging, etc. (Korea Environment Corporation, Packaging Management Division) 3. Liquor Advertising Regulations (Ministry of Health and Welfare, Division of Health Promotion) 4. Labeling Requirements for Alcoholic Beverages (Ministry of Food and Drug Safety, Food Labeling & Advertisement Policy Division) 5. 2025 Liquor Market Trends (NielsenIQ) |
KWSIA | Pre-registration Register |
Conference : F&B Value Up
Venue: COEX Conference Room 318
| Date | Time | Topic | Program | Speaker | Organizer | Note |
|---|---|---|---|---|---|---|
| June 26 (Thu) | 11:30 ~ 12:30 |
Wine & Cheese: Discovering the Perfect Balance – The Art and Sensory of Pairing |
1. Introduction to Basic Principles of Wine & Cheese Pairing (Flavor balance, acidity, texture, degree of aging, etc.) 2. Practical Examples of Iconic Pairings (4–5 Cases) (e.g., Chenin Blanc × Fresh Cheese / Cabernet Sauvignon × Hard Cheese, etc.) 3.Customized Pairing Suggestions to Suit Korean Tastes (For home gatherings, dining menus, retail recommendations, etc.) 4. Linking Trends with Brand Stories (Including wine importers’ perspectives on sustainability, fair-trade cheeses, and more) |
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HOTEL & RESTAURANT | Pre-registration Register |
| 13:20 ~ 14:20 | Tea Cocktails: A New Sip Infused with the Aroma of Tea |
Discover how different brewing methods influence the flavor profile of tea. This session will cover the fundamental principles of tea extraction and introduce creative applications in tea-based cocktails. |
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| 14:30 ~ 15:30 |
Traditional Liquor and Cocktails: The Global Evolution of Traditional Liquors through Cocktail |
1. The Evolving Drinking Culture and the Rise of Traditional Liquor 2. Business Opportunities for Traditional Liquor in Cocktails (Including Export Strategies) 3. Various Ways to Enjoy Traditional Liquor 4. Pairing with Glassware, Temperature, and Food 5. Understanding the Concept of Cocktails (Including Highballs) 6. Key Ingredients in Traditional Liquor-Based Cocktails 7. Sub-Ingredients Used in Traditional Liquor Cocktails 8. Cocktail Glassware, Techniques, and Garnishes 9. Tips for Making Traditional Liquor Cocktails 10. Traditional Liquor Cocktail Tasting |
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| 15:40 ~ 16:40 |
Maximizing Candidate & New Hire Engagement through F&B Recruitment Branding and Process Redesign |
Learn how F&B companies can enhance the applicant and employee experience by applying employer branding and redesigning the entire recruitment process. |
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Seminar
Venue: Seminar Room within the Exhibition Hall
| Date | Time | Topic | Program | Speaker | Organizer | Note |
|---|---|---|---|---|---|---|
| June 26 (Thu) | 13:00 ~ 14:00 |
Bordeaux Today: Renewal and Update of Leading Wine Producing Region |
A closer look at how Bordeaux wineries are adjusting their production techniques and branding efforts to overcome climate-related challenges and enhance wine quality. |
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CIVB, KWSIA | Pre-registration Register |
| 14:30 ~ 15:30 |
The Potential of Korean Whisky in the Global Spotlight |
The Beginning of Korean Whisky brin the global spotlight |
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KI ONE WHISKY | Pre-registration Register | |
| 16:00 ~ 17:30 | Korean Wine Tasting | Overview of Korean wine and traditional liquors, followed by a tasting of selected representative wines. |
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Choi Jungwook Wine Research Institute | On-site Registration | |
| 17:40 ~ 19:00 | Korean Traditional Liquor Sommelier Competition Briefing Session | Practical Preparation Seminar for the Korean Traditional Liquor Sommelier Competition |
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Korean Sommelier Association | ||
| June 27 (Fri) | 14:00 ~ 15:30 | Practical Business Strategies for Sake Import and Distribution for Alcohol Industry Professionals | Practical Strategies for Sake Import and Distribution for Industry Professionals |
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National Tax Agency JAPAN | |
| 15:50 ~ 17:20 | Romanian Masterclass – Discover the Charm of Fetească Neagră |
Explore the taste, aroma, terroir, and winemaking traditions of Romania’s signature grape, guided by expert insights. |
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Romanian National Pavilion | ||
| 17:40 ~ 18:30 | Hidden Marketing Strategies Behind Hit Beer Brands —from Trends to Playful Concepts |
Latest beer marketing trends and strategies — from consumer insights to global trends. |
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Korea Beer Sommelier Association | ||
| June 28 (Sat) | 13:30 ~ 15:00 |
An Introduction to Japanese Alcohol: Easy and Enjoyable Stories for First-Time Explorers |
Practical Strategies for Sake Import and Distribution for Industry Professionals |
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National Tax Agency JAPAN |
Competition
Venue: Stage inside the Exhibition Hall
| Date | Time | Topic | Organizer | Note |
|---|---|---|---|---|
| June 26 (Thu) | 10:00~18:00 | 18th Korean Cup Cocktail Competition (College League) |
KBMA (Korea Beverage Masters Association) |
02-581-2911 |
| June 27 (Fri) | 10:00~18:00 | 18th Korean Cup Cocktail Competition (Pro League) |
KBMA (Korea Beverage Masters Association) |
02-581-2911 |
| June 28 (Sat) | 11:00~11:45 | 2025 Korea Homebrewing Championship Awards Ceremony |
Seoul International Wines & Spirits Expo, BREWORX | 02-6925-3831 |
| 12:00~17:00 | 2025 Hwayo Cocktail Championship |
HWAYO, Seoul International Wines & Spirits Expo / Korean Association of Beverage Instructors, Korean Liquor Research Association |
hwayo_official@naver.com |